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Art

Visual identity, assets, and guidelines for Team2180.

Owner & review​

  • Owner: Media/Brand Lead
  • Last Updated: 2025-11-27
  • Review Cadence: Pre-season and before events/releases

What to capture​

  • Brand kit (logos, typography, palette) and usage rules
  • Asset library locations and file standards
  • Review process for new visuals and updates

Standards​

  • Brand kit: approved logos (formats), typography, palette with hex/RGB/CMYK, spacing rules, do/don’t usage.
  • Assets: source locations (e.g., Drive/Repo), file naming/versioning, preferred formats (SVG/PNG/AI), export specs for web/print.
  • Requests: intake form/process for new assets; required info (audience, channels, sizes, due date).
  • Review: approvers, turnaround time, criteria (brand alignment, legibility, accessibility).

Templates​

  • Social/announcement templates (dimensions, safe zones).
  • Slide template with brand elements.
  • Print template (flyers/posters) with bleed/margins.

Next steps​

  • Add links to source assets and the brand kit.
  • Document request workflow and approvers.
  • Note delivery formats per channel (web, print, video).